My name is Matt Kiebus (pronounced 🔑 🚌), I’m an ACD copywriter and generally creative dude living in Jersey City, NJ. I’m currently making clients smile at TBWA\Chiat\Day in NY, and previously spent a lifetime (in internet years) at BuzzFeed — when it was cool.
BuzzFeed, huh? What did you do there?
Well, I tried to bring back JNCO Jeans, nearly died in a Nathan’s hot dog eating contest, hit batting practice off Mariano Rivera, tried out to be a U.S. Open ball boy, lost a staring contest with Ice Cube, was called Marty Scorsese by Shaq, made the 76ers take a Space Jam quiz, went curling with Olympians, raced up the Empire State Building, awkwardly stood next to Bill Murray and said nothing, swung Babe Ruth’s bat, survived a three-day juice cleanse, tried and failed to teach myself how to do a cartwheel, stupidly spent 16.5 hours in Times Square, drove myself crazy trying to figure out how far Forrest Gump actually ran, made memes stolen by FuckJerry, and created the lists, quizzes, and videos you read and watched while bored at work or on the toilet between 2012 and 2019.
So what are you doing in advertising?
Three years ago, I changed career paths from the unstable world of editorial media to the wildlands of advertising. I initially crossed the tracks to work on Elephant’s Apple team, specifically Apple at Work. Since then, I’ve transitioned onto the Comcast team, creating films, apps, and augmented reality experiences for Xfinity retail campaigns such as the Olympics and the launch of Peacock. I’ve also lent a hand across Elephant’s Peacock, NBCU, Marc Jacobs, and Morgan Stanley teams while serving as the agency’s unofficial voiceover talent extraordinaire.
I’m now an ACD at Chiat\Day working on Goldman Sachs, Lay’s, and Persil as well as new business
pitches.
Anything else?
I’m unhealthily obsessed with the Buffalo Bills and New York Mets, proudly from New Jersey, and once described how my wife and I met on our wedding website by copying the plot of the Patrick Swayze masterpiece Road House.