Who is this guy?
My name is Matt Kiebus (pronounced 🔑 🚌), I’m an ACD copywriter and generally creative dude hailing from exotic New Jersey. Together with my partner Kevin Flores, we’re currently testing our client’s budgets at TBWA\Chiat\Day in NY. Before that, I spent a lifetime (in internet years) at BuzzFeed — when it was cool.
So what are you doing in advertising?
Ever since I was a little boy I always knew I wanted to be an advertising copywriter. While other kids were dreaming of being astronauts and athletes, I dreamt of working late nights addressing client feedback, deciphering fun acronyms like RTB, and being told to “make the logo bigger.” For Halloween, I went as a 1959 Volkswagen print ad. Since then I’ve worked with every cool brand you’ve ever heard of and made all the best work you’ve ever seen.
BuzzFeed, huh? What did you do there?
Well, I tried to bring back JNCO Jeans, nearly died in a Nathan’s hot dog eating contest, hit batting practice off Mariano Rivera, tried out to be a U.S. Open ball boy, lost a staring contest with Ice Cube, was called Marty Scorsese by Shaq, made the 76ers take a Space Jam quiz, went curling with Olympians, raced up the Empire State Building, awkwardly stood next to Bill Murray and said nothing, swung Babe Ruth’s bat, survived a three-day juice cleanse, tried and failed to teach myself how to do a cartwheel, stupidly spent 16.5 hours in Times Square, drove myself crazy trying to figure out how far Forrest Gump actually ran, made memes stolen by FuckJerry, and created the lists, quizzes, and videos you read and watched while bored at work or on the toilet between 2012 and 2019.
Anything else?
I’m unhealthily obsessed with the Buffalo Bills and New York Mets, proudly from New Jersey, and once described how my wife and I met on our wedding website by copying the plot of the Patrick Swayze masterpiece Road House. Did I mention I’m from New Jersey?
Awards / Recognition
Number 1 Dad. (Picture of shirt available upon request.)
Last place at 2016 Nathan’s Hot Dog Eating Contest Regional Qualifier
Won $55 dollars on a scratch off in 2013
Perfect attendance in high school
1999 runner-up in History at Scholastic Olympics in 8th grade
